NEW FORD MONDEO TV AD DEBUTS HIGH DEFINITION TECHNOLOGY ON SKY
Posted by Alun Hill MCIJ, Editor | Leave a Comment
 * Biggest ad campaign shot in London to date * 30 London locations * 300-400 crew and cast * 1,400 balloons * 600 cubic metres of helium * 76,000 feet of film
Ford is running its biggest marketing campaign this year to support the launch of the all-new Ford Mondeo, with the first ever Sky TV High Definition (HD) campaign.
The television commercial will premiere on Sky Sports HD channel at half time in the UEFA Champions...
NEW FORD MONDEO AWARDED “ALLERGY TESTED INTERIOR” SEAL OF APPROVAL
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ahead of UK’s National Allergy Week from May 21, independent testing confirms Ford’s leading position on allergy friendly interiors
Customers considering buying an all-new Ford Mondeo, the most technologically advanced car ever launched by Ford in Europe, now have one more reason to make it their vehicle of choice.
The new Ford Mondeo was awarded the German TÃœV Rhineland group’s "Allergy Tested...
FORD WINS MAJOR FLEET INDUSTRY AWARDS
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ford has been confirmed as the industry favourite by winning Fleet Manufacturer of the Year at the 2007 Fleet World awards. Honours also went to the Ford S-MAX, the Ford Galaxy and the new Ford Transit. In addition, Ford won Van Manufacturer of the Year and Security awards.
The Fleet World awards are presented annually to manufacturers who have achieved the highest possible level of excellence in their sector –...
NEW LOW CARBON DIESEL ENGINES FROM FORD DAGENHAM
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ford’s Dagenham facility is on target for an annual output of 1,000,000 engines thanks to two production landmarks this year.
The wind-powered Dagenham Diesel Centre (DDC) is celebrating the successful launch of a new line to produce low-carbon 1.4 and 1.6-litre Duratorq TDCi turbo diesel engines – the result of a £130 million investment programme.
Production of the larger engine is now underway, with...
Union warns Ford over car delivery workers’ contracts
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Transport and General Workers Union leaders have warned Ford that they will not stand idly by and allow the global giant to treat car delivery workers as expendable pawns.Ron Webb, national secretary for transport in the T&G section of the new Unite union, told transport representatives at a national meeting in Birmingham that Ford intends to ‘market test’ its car transportation and delivery contracts...
Fiesta name faces Ford’s axe
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ford is likely to drop one of the most enduring names in the business car sector, Fiesta, when it unveils its replacement for the small car fleet favourite toward the end of next year.A high-level debate is raging within Ford about whether or not to abandon the Fiesta badge, which has been carried by the supermini since its UK market launch in February, 1977.
A Ford source admitted: “The Fiesta name is up for grabs...
Ford family deny sale rumours
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Representatives of the Ford family have denied that they have any intention of selling part of their stake in the global vehicle manufacturer.
Speculation that the family may give up some of their controlling stake in the business that has carried the family name for more than a century began ahead of last week’s annual meeting.
But the family’s attorney, David Hempstead, has now quashed the rumours saying:...
Ford’s turnaround plan on track: but shareholders target boss
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ford chief executive Alan Mulally says the carmaker’s turnaround plan is on track with the North American operation expected to become profitable no later than 2009.
He was speaking at the company’s annual meeting and said Ford was taking ‘painful but necessary steps’ to streamline costs and bring more accountability to the business with the goal of building ‘more of the products that...
FORD RETAINS TOP AUTO SPOT IN “COMPANIES THAT COUNT” SURVEY
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Ford Motor Company remains the most responsible corporate citizen among automotive firms in Britain, according to Business in the Community (BitC). Ford came top of its sector in BitC’s 2007 "Companies that Count" survey.
The blue oval scored 100 per cent in two of the survey’s sections – environmental and marketplace management. Related questions in BitC’s detailed audit asked how Ford...
FORD
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Market leader Ford leads in all key car segments with sales up on last year, according to industry figures out today.
From the Ford Ka city car across the range of Ford Fiesta, Focus and Mondeo to the FordS-MAX and Galaxy people carriers, each model is strengthening its sector-leading position.
The Society of Motor Manufacturers & Traders (SMMT) confirmed:
* Ford Ka takes one fifth of city car sales. Volume of 9,287...
ROUSH EUROPE LAUNCHES THE NEW ROUSH 600RE
Posted by Alun Hill MCIJ, Editor | Leave a Comment
Roush is a name that has become synonymous with the Ford GT. To mark the end of production of these fabulous cars, Roush have developed a very limited edition series of cars called 600RE.
Based upon the Ford GT Supercar, this exclusive limited edition boasts a number of features including an engine upgrade – raising power and torque and providing the Roush 600RE with even greater levels of acceleration and performance....
FORD GALAXY AND S-MAX: STYLISH DUO ENHANCED
Posted by Alun Hill MCIJ, Editor | Leave a Comment
The award winning Ford S-MAX, Car of the Year 2007, and the popular new Ford Galaxy models will continue to evolve in 2007, with a host of new features and specifications.
Available from May 2007, both the Ford S-MAX and Galaxy models will be available with the 130PS Duratorq TDCi diesel engine and Ford’s new six-speed Durashift automatic transmission.
On-the-road prices for the automatic start from £19,995...
FORD ANNOUNCES PRICING FOR NEW C-MAX
Posted by Alun Hill MCIJ, Editor | Leave a Comment
· New Ford C-MAX launched in the UK April 2007
· On the road prices range from £12,995 to £19,045
· Dynamic new Ford family face with ‘kinetic design’ elements
· New features available include panorama roof , “blue glass”, Bluetooth, Key-free entry and MP3 connectivity
· Sport packs available on all series
· ...
PRICES AND SPECIFICATION CHANGES ON FORD FOCUS
Posted by Alun Hill MCIJ, Editor | Leave a Comment
The 2007 model year Ford Focus and Focus C-MAX now offers customers even better value for money, with specification enhancements and reduced prices on many models.
The entry-level Focus Studio model has been reduced by £400 giving a lead-in on-the-road price of £10,995. LX has increased by £100 and gains as standard, body-coloured door handles, power heated mirrors, dual horn, and trip computer.
The...
You can subscribe by e-mail to receive news updates and breaking stories.